Steady heads for the days that matter.
I'm Eddy Sheeky, a Sport & Exercise Psychologist in Training, from Ardboe. I help Gaelic games players, their parents and their teams with pressure, nerves and setbacks, in person around Tyrone or online anywhere.
ARDBOE · CO. TYRONE
54.62° N 6.55° W
ONLINE ACROSS IRELAND
Who I work with
Most people find me through a teammate, a coach or a parent who has been there.
Players
Nerves before big games, form dropping off, getting dropped, coming back from injury, or the game not feeling enjoyable any more.
Parents
You can see it is getting to them and you are not sure what to say. The first call is for you as much as for them, and it costs nothing.
Teams
Club and county set-ups: squad workshops, one-to-one work for players who want it, and support for the management across a season.
How it works
Three stops. The first one is free, and there is no pressure to go any further.
START · FREE
A 20-minute call
You tell me what is going on. I tell you honestly whether I can help.
THEN · BY EMAIL
A plan in plain English
What we would work on, how many sessions, and the cost. Sent after the call.
AFTER · ONLINE OR IN PERSON
The work
Blocks of one, three or five sessions. What is underneath first, then the skills on top.
Most players start with a block of three. Teams usually run across a full season.
A bit about me
I'm from Ardboe, on the shore of Lough Neagh, and I still play Gaelic football myself. So I know the Tuesday night after a bad Sunday.
I set up ES Performance Psychology after finishing my Master's. Most of my work since has been in Gaelic games, at club and inter-county level, with some soccer, basketball, lacrosse and cricket along the way.
I keep the work simple. That is not the same as easy. Every week I write a short newsletter about what I'm seeing with players and teams, and you can read it below.
AWAY FROM THE PITCH
WHAT PLAYERS, PARENTS AND COACHES SAY
KEY FACTS
Qualifications
BSc, MSc Sport and Exercise Psychology, PGCE
Role
Sport & Exercise Psychologist in Training
Accreditation
CASES pathway, completing in November 2027
Practising since
2020
Based
Ardboe, Co. Tyrone, and online
Resources to take away
Tools from the work I do with teams. The free ones need an email address, the paid ones arrive the moment you buy.
Planner & Journal
Gaelic Performance Planner & Journal
Session plans, a monthly reflection and the mental skills pages. Print at home or use on a tablet.
£8.99 · Get the planner (PDF)
Competition Mindset
Competition Mindset Workshop
The full workshop, recorded, with a 30-second preview before you buy.
£12.50 · Get the recording
Breathing
Breathing Meditations
Two audio tracks for the night before and the hour before.
Free · Download
Imagery Scripts
Championship Imagery Scripts
Guided imagery for the run-in to championship.
Free · Download
Notes from the season
From my weekly newsletter. A new post every Monday and Thursday.
CHAMPIONSHIP
Can you separate your identity from the game?
Who are you when the result doesn't go your way? In GAA circles it becomes surprisingly difficult.
CHAMPIONSHIP
Are you using mental skills as a crutch?
A reset strategy gets you back to the present. The better question is why your attention drifted.
CLUB
Approaching the club championship
The county lads are back and everyone has an opinion. How to keep your own head in it.
One letter a week, in season
What I'm seeing with teams, one skill you can use, and the odd bit of research. Between 100 and 140 players, parents and coaches read it every week.
Twenty minutes.
No charge.
Straight answers.
Pick a time and tell me what is going on. If I'm not the right person, I'll say so and point you to someone who is.
Prefer email? Send a note instead.